E62 How to mix science with storytelling

In this episode, I speak with Elliott Rayner about ways PMMs can use storytelling as a strategic engine in their day to day.

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Elliot's Background in Sports Marketing (00:01:06)  

Learning from Sports Marketing (00:03:35)  

The Importance of Storytelling (00:05:13)  

Learning Storytelling Skills (00:06:06)  

Psychological Aspects of Storytelling (00:09:04)  

Frameworks in Storytelling (00:12:48)  

Addressing Information Overload (00:16:35)  

The Role of AI in Marketing (00:20:01)  

Future of Product Marketing (00:23:20) 

The Importance of Product Marketing (00:23:31)  

Focusing on Strategy and Storytelling (00:24:43)  

Excitement in Product Marketing (00:25:55)  

Key Takeaway for Product Marketers (00:26:48)  

Using AI in Marketing (00:27:10)  

Elliot's Book on Storytelling (00:28:26)  

Closing Remarks (00:29:11)