Real Estate Pros Podcast: For Real People Working in Real Estate
Business:Careers
In the “olden days”, a real estate business could only reach new customers through advertising – in newspapers, TV, radio, Yellow Pages, bulletin boards, flyers and brochures.
This is called outbound marketing and it worked because customers expected it. But that’s no longer the case. It’s now harder to reach customers and they have simply tuned out to advertising and mass media.
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