123: Josh Cobb: Property Portals, Facebook & Your Real Estate Business

“Whoever gets to scale with data centric businesses has a natural advantage - a monopolistic tendency.”

These are the words of Adrian Turner of the CSIRO in a recent documentary on the ABC titled 'The AI Race' - where business leaders and tech experts explored how Artificial Intelligence is changing jobs and impacting the value of businesses in every industry.

Turner's argument suggests that businesses ought to focus on owning their data and direct access to consumers or allow 'monopolistic' platforms to continue to thrive.

In this episode of Real Estate Pros, we discuss the influence of our major property portals, the growing influence of Facebook and how some agents are leveraging its targeting capabilities to drive traffic to their own platforms and to generate enquiries at a lower cost.

Read the highlights: stepps.com.au/podcast