Business:Management & Marketing
Dr. Christina Gravert is a Post-Doc at the University of Gothenburg and Chief Behavioral Economist of Impactfully, a behavioral science consultancy. We talked to her from Gothenburg, Sweden, and we had a very interesting conversation about nudging. Christina has worked closely with Nobel laureate Richard Thaler and we thought she'd be a good one to talk to about nudging.
Our discussion began by defining a nudge versus other policy or incentive decisions. We talked about how nudges came about, in part, because Richard Thaler started recording anomalies he witnessed in real-life behavior and how those behaviors were often at odds with what classical economic theories would have predicted. We also talked about the evolving definition of Economic Utility and how it has morphed by the impact of behavioral economics.
We also discussed utility functions in broader terms than simply time or financial utility. Although these are not new to the behavioral sciences, we found gravity in how our feelings of right and wrong are now included as a measure of utility.
Most importantly, we had fun. Christina was a terrific interviewee and we are seriously going to pursue a Nudge-A-Thon in Minnesota in 2019!
You can follow her on twitter @C_A_Gravert.
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