Business:Management & Marketing
IHOP - IHOB - What were they thinking?
In the span of a month, the International House of Pancakes affectionately known as IHOP changed their name to IHOB and then back again. Was this savvy marketing or a silly prank gone hopelessly wrong?
Page Jones thinks it was one of those marketing mistakes, that everyone at IHOP hopes the world will forget about, soon.
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