Business:Management & Marketing
18. Stocking Your Digital Shelf Together With Your Suppliers
In this episode, we feature Tomas Köhlman, Business Admin Manager at Axbeautyhouse, which is the largest cosmetics retailer in the Nordics. We look at how retailers can stock their digital shelf through managing product information. Köhlman discusses how his company thrives on external brands through on-boarding their suppliers into their PIM system to provide accurate product information.
Does product information determine consumers' decisions? Download our free e-book, ‘Driving Revenue Faster - Why Product Information Management Matters.’
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