The Software Channel Partner Podcast
Business:Management & Marketing
Alyssa Fitzpatrick: Helping Microsoft Partners Adopt a Mobile First, Cloud First Strategy
Microsoft has always been channel-centric, with the vast majority of its revenue generated by hundreds of thousands of channel partners. But when CEO Satya Nadella announced a Mobile First, Cloud First strategy five years ago it meant a major challenge for its partners. In this episode Alyssa Fitzpatrick, General Manager of Worldwide Partner Sales talks about how the Microsoft partner program is evolving and how they're helping partners succeed in the new tech landscape.
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