Join us as we explore navigating the Indian market and the essence of qualitative research with Managing Director of Quipper Research and Board Member of Copenhagen Goodwill Ambassadors, Pia Mollback-Verbic.
What it means to be a Copenhagen Goodwill Ambassador in India [02:26]
Important elements to be aware of when starting to do business in India [5:30]
Navigating a traditionally class-based society [06:50]
Quipper Research [09:00]
Similarities and differences between doing business in India and Denmark? [10:40]
Entering the Indian circle of trust [13:05]
Pia’s personal journey and the beginning of Quipper Research [18:20]
Qualitative research and best practices [26:10]
The pace of change in attitudes and values across generations [29:27]
Qualitative research vs. quantitative research [31:47]
Scaling research findings [36:30]
Habits and rituals to stay sharp [38:52]
Meaningful event for growth and challenging personality trait [39:30]
Major motivators and something weird [41:42]
Dinner party invites and best advice [44:29]
Teachers, mentors, and book recommendations [47:38]
Lessons to and from Denmark, and closing comments [50:51]
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