Tablets and Eyes | Retail Today With Bob Phibbs, the Retail Doctor - Flash Briefing

Are you one of those retailers that's given your associates tablets or something else as a training tool or as the ability to check stock or something? If so, be careful because your employees’ eyes are going right to the tablet and that makes shoppers feel uneasy because that doesn't feel like you really have focused in on them.

I was at a conference not that long ago when this one retailer was talking about how they had tablets so that they could see customers’ past purchases and their payment plans. And this woman stood up from the audience and said, “You know, I was in one of your stores and I thought your employee was playing a game or on Whatsapp because he didn't take any time to look at me.” 

What I want you to think about today is if you rolled out technology, make sure you train your associates to look up in a way, not just down at their crotch, because quite simply shoppers connect with eyes, not with screens.

If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to bob@retaildoc.com. Thanks for listening!