How to Get Clients Allbirds, Black Diamond

“We are focused on a mission and a vision to truly disrupt product development and design... along the way we’re probably gonna step on some toes.” 

Matthew Klein, CEO, Backbone PLM

Backbone PLM is a quintessential story of tech company success.   The dominating and most intriguing point for me is that the company was created to solve a very painful problem in the market that existing service providers were falling short of solving.  The problem was so painful that early customers helped Backbone refine the solution, and customer executives invested in Backbone to help them succeed.  Lesson to be learned:  when starting a business, find a really, really painful problem that when solved, creates massive value – then solve it.