Internet Marketing Strategies with Scorpion’s Peter Webb & Angela Wearn

In this episode, Peter Webb, SVP and Angela Wearn, EVP of Scorpion’s Personal Injury Law Division (www.scorpion.co) provide tips and developing best practices as Trial Attorneys evaluate and pivot their Internet Marketing Strategies in response to the global Coronavirus Pandemic. As Peter recommends, “Take a fresh look at how your firm is perceived online. . . because that is a critical component to acquiring new clients today.” Angela and Peter address the current and future opportunities that Zoom and other video conferencing platforms offer to Trial Attorneys. As Angela states, “Speed in marketing is really the name of the game. The person who gets to a client first statistically will sign them.” In response to Poock commenting about the “incredibly personal” nature of Zoom when communicating with clients, Peter adds, “It is fantastic new addition that all firms should embrace.” As Internet Marketing advice for the remainder of 2020, Peter and Angela emphasize the importance for Trial Attorneys to (i) remain front, center, and present for their clients; and (ii) review the interplay between their operational infrastructure and Internet Marketing Strategy. As Peter comments about the impact of the Pandemic: “From this, things change, and you need to change with it.”