E51 - Shifting Your Focus From Getting to Giving with Bestselling Co-Author Bob Burg

Bob Burg is a sought-after speaker at company leadership and sales conferences on topics at the core of The Go-Giver books. A former television personality and top-producing salesperson, Bob has shared the platform with some of today’s top business leaders, broadcast personalities, coaches, athletes, and political leaders, including a former U.S. president. In addition to co-authoring the bestselling The Go-Giver books with John David Mann, Bob has authored a number of popular books, including the critically acclaimed, Endless Referrals and Adversaries into Allies. Bob is an advocate, supporter, and defender of the free enterprise system and believes that the amount of money one makes is directly proportional to how many people one serves.

In this episode, Tyler and Bob’s discussion centered on the idea of shifting your focus from getting to giving for professional success and personal fulfillment, the premise of the classic The Go-Giver. Bob shared how a sales experience helped him write The Go-Giver’s five laws of stratospheric success, how a salesperson subconsciously communicates to a buyer, the biggest misconception of selling, money echoing value, and how author Lisa McLeod’s sales skyrocketed.

They also discussed how Bob invests in himself, habits, the law of receptivity, over a dozen impactful books and more! Bob’s message of giving is the most pleasant and financially profitable way of conducting business, and he provides immense value for Elevate Nation in this episode.

 

Music: Energetic Run (hooksounds.com)

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You can connect with Bob via social media or his website:

Instagram: https://www.instagram.com/realbobburg/
Twitter: https://twitter.com/BobBurg
Website: www.burg.com

The books mentioned in the show can be accessed below:

The Go-Giver, by Bob Burg and John David Mann
The Autobiography of Benjamin Franklin
Poor Charlie’s Almanac, by Stephen A. Schwarzman 
The Secret of Selling Anything, by Harry Browne
Thinking Fast and Slow, by Daniel Kahneman
Worldwide Laws of Life, by John Marks Templeton
How to Win Friends and Influence People, Dale Carnegie
Thinking in Bets, by Annie Duke
Thinking Fast and Slow, by Daniel Kahneman
Leading with Noble Purpose, Lisa Earle McLeod
Selling with Noble Purpose, Lisa Earle McLeod
Worldwide Laws of Life, by John Marks Templeton
Tools of Titans, by Tim Ferriss 

Apply for coaching with Tyler! The world's top performers in any field have a coach to help them achieve drastically greater results and in less time. The most successful real estate investors are no different. To apply for a results coaching session with Tyler, coachwithtyler.com.

This episode of Elevate is brought to you by CF Capital LLC, a national real estate investment firm that focuses on acquiring and operating multifamily assets that provide stable cash flow, capital appreciation, and a margin of safety. CF Capital leverages its expertise in acquisitions and management to provide investors with superior risk-adjusted returns while placing a premium on preserving capital. Learn more at cfcapllc.com.