OTCs are on their way. The new systems are not going to be the same as the past or current OTC hearing aids. Every major hearing aid manufacturer is bringing to market their own direct-to-consumer systems, at 1/4 the price consumers typically pay. How will this effect our brick & mortar hearing clinics?
The majority response to any impending disruption is to downplay the impact, to pretend it is not going to happen. Let's take some moments to think about OTC, what is likely to take place, and how we respond.
This message is part 1 of a 3-part series.
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