This week on The Smarketing Show, Rick and Cheryl discuss the in’s and out’s of social media advertising, how to get started, what to spend and a breakdown of how the major platforms work. The days of simply posting on social and expecting all your followers to see everything are over. Today and moving forward, it’s about how you target your audience, build customer journeys, and get people to your website or convert. Paid social media strategies help with exactly that. Watch and learn more about choosing objectives behind your SMM:
• Awareness: Build brand awareness or increase reach/followers.
• Consideration: Send traffic to your website, increase engagement, encourage app installs or video views, generate leads, or encourage people to communicate with you directly.
• Conversion: Create online conversions, make catalog sales, or drive foot traffic to offline stores.
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