This week on The Smarketing Show, the WHAT, WHY and HOW of Sponsorship Advertising. Rick and Cheryl are joined by special guest, Scott Hill, a management consultant turned entrepreneur/CEO of the worlds largest mass participation team sports events: Play On!
This week we discuss how incorporating Sponsorship Advertising into your marketing mix can:
Shape consumer attitudes
Build brand awareness
Drive sales/Generate New Leads
Increase reach
Generate media exposure
Differentiate yourself from competitors
Enhance business, consumer, and VIP relationships
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