Episode 3: Denny's Reimagines Casual Dining in the COVID Era With Jason Breazeale
During the Covid-19 pandemic, Denny’s on Demand digital ordering channel went from about 12% of sales to 100% virtually overnight. Like other brands, the company quickly accelerated its off-premises service options, while planning and preparing for an eventual safe and comfortable re-opening of dining rooms. In this episode, we talk with Jason Breazeale, Director of Architecture and Innovation at Denny’s, about what the brand has done, strategically and tactically, to adjust, make sure guests and employees feel safe, and continue to provide exceptional guest experiences in a constantly changing environment.
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