Patrick Murphy, "From Dublin to Taking Over Asian Football"
Patrick Murphy's fascinating career path, took him from selling door to door Junk Mail in Dublin to working in Newscorp in Hong Kong, TEAM Marketing in Switzerland and back to Hong Kong to now managing one of the largest Sports IP in Asia, the Asian Football Confederation’s commercial rights through his new partnership (FMA). Great stories and lots of insights into the future of Asian Football.
Over 30 years' experience working in sports media and marketing. Currently a Board Member and Chief Executive Officer at Football Marketing Asia. Patrick previously founded Catalyst Media Group (International Champions Cup) and Synergy Sports (CBF, CONMEBOL) and was formerly Managing Director, TEAM Marketing in Europe responsible for selling media and sponsorship rights for the UEFA Champions League and the UEFA Europa League.
About Football Marketing Asia Limited (formerly DDMC Fortis Limited)
Football Marketing Asia (FMA / 亚洲足球商业开发有限公司), is the exclusive commercial partner of the Asian Football Confederation (AFC) for the rights cycles 2021-2024 and 2025-2028. Headquartered in Hong Kong, and with offices in the Middle East, Southeast Asia and China, FMA combines unparalleled global
football experience with in-depth Asian know-how and expertise. Formerly known as DDMC Fortis, FMA has quickly become known as Asia’s leading football marketing agency delivering unprecedented value for fans, media partners and sponsors. The focus of the company is on one thing and one thing only: Asian football. It embraces the many obvious and subtle differences and needs in the markets in Asia and delivers tailored solutions for commercial partners and fans of AFC National Team and Club football.
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