3. Packaging design, brand identity and the graphic design process with Clay Yandle from Eggbeater Creative
It’s widely acknowledged that in the retail space, your package is often the first and most meaningful interaction a consumer will have with your product.
Great execution on your packaging design, brand identity and brand persona will all translate across into your packages total shelf appeal, allowing you to specifically target your key buyer, drive sales and ultimately the growth of your business - Packaging is and should be considered a core part of your marketing and sales strategy.
On this episode I interview Clay Yandle, Creative Director at Eggbeater Creative to talk about packaging design, brand identity and the steps that are often in place when working with a designer or design firm.
Eggbeater Creative is an established graphic design and digital studio based in Vancouver, BC Canada. Specialising in creative solutions for branding, design and digital marketing for over 20 years.
https://eggbeater.ca/ > be sure to check out the Brain Picker
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