1. Data-driven visual merchandising
In this very first episode we talk to Raine Peak, Group Customer Director at Arcadia Group. She has several years' experience of merchandising and eCommerce, including as ex Head of Merchandising and Visual Merchandising at Farfetch.com
What is visual merchandising and why do we need it? In this episode we dive into data-driven visual merchandising and everything related to.
What should you, as a human do, and what should you leave to the machine learning? We discuss the powerful combination between algorithm and human, the value of measure your results and the power and importance of having confidence in what you are doing, thanks to a/b testing.
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