2. The eCommerce journey of H&M

In this episode we talk to Mikael Österlund, Product Owner at H&M. Mikael has been doing online since the early 2000s. For the past 9 years, he has worked at H&M, there he started as a business developer with focus on search and merchandising and continued as an operations expert.  

Let’s go behind the scenes at one of the largest fashion retailers in the world. We talk about H&M’s online journey, from the fax office in Borås, to the global platform that exists today. How Covid-19 has affected the company and the importance of eCommerce when countries are closing down. We also talk about the importance of trusting and believing in people.  

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