The man, the myth, the legend; Peter Voogd is the leading authority for young entrepreneurs. He built an 8 million dollar empire by the age 27 and has trained close to 5000 entrepreneurs. He is the founder of Game Changers Academy, and the author of the International bestseller 6 Months to 6 Figures. He also runs the top rated podcast Young Entrepreneur Lifestyle 2.0.
We are going to talk about Peter’s book, and how he used it to grow his business. Peter started with a unique story and then made sure that the angle he was using to approach his book and marketing was unique. Then he used a great launch team and used every platform that he had access too. He shares all of this with us, plus how he leveraged relationships with influencers including Donald Trump to really get the word out about his book.
You can find Peter here:
Peter J. Voogd
Young Entrepreneur Lifestyle 2.0 Podcast
Peter on Twitter @PeterVoogd23
Game Changers Academy
Peter Voogd on LinkedIn
Peter Voogd on Facebook
Peter Voogd on Instagram
6 Months to 6 Figures
Books by Peter Voogd
6 Figures Book
Show Notes
[01:49] Peter's book was years in the making. It was based on his last 6 or 7 years of experience. He went from dead broke to making a 6 figure income. The book took Peter's influence to a whole new level.
[03:11] The main purpose was to shift our culture with a tactical hands-on book for entrepreneurs. He also wanted to impact people while building his brand.
[04:26] It took Peter about 6 months for the actual book writing.
[04:53] Peter needed a unique angle and he found 10 differentiators for his book. He developed partnerships and reached out to a top-notch team. He used all of his platforms at once.
[06:48] He also wrote in publications, used his podcast, spoke to groups, and reached out to team leaders and influencers.
[09:25] Leveraging other people's proven platform is the key and reaching out is a numbers game. Peter even got an endorsement from Donald Trump.
[11:15] How Peter came up with his book title. It took him awhile to come up with that great title, but he was surrounded by a great team and they did a lot of brainstorming. Then he surveyed people in his circle of influence.
[14:08] The importance of writing your way to the title after the book is finished.
[14:56] Peter attributes his books selling power with writing a book that creates a movement and shifts something people do daily. It has to be different and inspire people.
[14:56] Peter attributes his books selling power with writing a book that creates a movement and shifts something people do daily. It has to be different and inspire people.
[18:11] He also asked people in the academy to review the book. He did the audio book himself and it is selling well.
[20:28] Peter only focuses on his circle of genius. He had a great team to work on the launch and he focused on creating content.
[21:31] Make a target list of people who have a bigger audience than you and leverage that audience.
[26:44] He also contacted group leaders and offered them discounts to buy in bulk to give away.
[27:52] Self-publishing with the right team is a great way to make more money.
[32:23] How Peter masterminds with Hal Elrod and loves to implement his ideas.
[34:08] Peter has a plan to continue his sales and keep the sales steady. He is also coming out with his second book, and the second book is so much easier than the first book.
[35:18] Peter's biggest backend income stream has been the academy and speaking.
[36:05] Affiliate partnerships have been an unexpected income stream.
[37:56] He is now working on the entrepreneur's blueprint to mastering success. Most of the information is taken from his top 30 podcasts with practical action steps. It is in a teachable framework that is very tactical.
[41:18] His long-term strategy is being more strategic with the backend and he plans to promote at a higher level.
[42:38] Having an unshakable confidence in what you are doing and not being afraid to ask for help. Everything with the second book will be scaled.
[47:29] He is also doing a lot more video.
Links and Resources:
self-publishingschool.com
Spsfreetraining.com
How Peter Voogd Went From Zero To A Six-Figure Income In 6 Months
How To Find Your Way As An Entrepreneur - 4 Simple Tips
Hal Elrod
Gary Vaynerchuk
Traction
Dan Kennedy Books
John Maxwell
Brian Tracy
Peter J. Voogd
Young Entrepreneur Lifestyle 2.0 Podcast
Peter on Twitter @PeterVoogd23
Game Changers Academy
Peter Voogd on LinkedIn
Peter Voogd on Facebook
Peter Voogd on Instagram
6 Months to 6 Figures
Books by Peter Voogd
6 Figures Book
240: “The Empowered Woman” + Writing A Collaboration Book / Anthology with Marta Spirk
SPS 239: Launching An Updated & Revised Edition After 2M+ Copies Sold (Miracle Morning Behind The Scenes)…with Hal Elrod
SPS 238: Booking More Speaking Gigs, $40k Keynote Fees, And Bulk Book Sales with Cameron Herold
SPS 237: Rise Of The Reader & How To Market Bestselling Books with Nick Hutchison
SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen
SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin
SPS 234: BIG ANNOUNCEMENT! Unleashing the Power of Authorship
SPS 233: Be Seen: Discovering Your Voice & Booking Speaking Gigs Grow Your Brand with Jen Gottlieb
SPS 232 How I Sold 25,000+ Copies Of My Children’s Book with Delanda Coleman
SPS 231 How To Get Famous & Sell More Books By Getting On TV with Clint Author
SPS 230 Using AI / ChatGPT To Write & Publish Your Book with Jonathan Green
SPS 229 Grow An App Using A Book And Teaching Kids About Money with Scott Donnell
SPS 228 Post Pardon Me: Writing A Book About Postpartum And Other Difficult Life Experiences with Suzanne Yatim Aslam
SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell
SPS226: The Journey To 110,000 Copies Sold & Relaunching Your Book…How I Did It with Sean Cannell
SPS 225: Why Affirmations Don’t Work & How To Use Afformations Instead with Noah St. John
SPS 224: The Engineer Approach To Millions Of Copies Sold with Todd Sattersten
SPS 223: The 2 Week Vacation Test & Scaling From 6 To 7 Figures with Austin Netzley
SP 222: How To Host An Epic Book Launch Party with Nick Gray (The 2 Hour Cocktail Party)
SPS 221: Mastering Marketing, Book Promotion and Hypnautic Writing with Dr. Joe Vitale
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