The man, the myth, the legend; Peter Voogd is the leading authority for young entrepreneurs. He built an 8 million dollar empire by the age 27 and has trained close to 5000 entrepreneurs. He is the founder of Game Changers Academy, and the author of the International bestseller 6 Months to 6 Figures. He also runs the top rated podcast Young Entrepreneur Lifestyle 2.0.
We are going to talk about Peter’s book, and how he used it to grow his business. Peter started with a unique story and then made sure that the angle he was using to approach his book and marketing was unique. Then he used a great launch team and used every platform that he had access too. He shares all of this with us, plus how he leveraged relationships with influencers including Donald Trump to really get the word out about his book.
You can find Peter here:
Peter J. Voogd
Young Entrepreneur Lifestyle 2.0 Podcast
Peter on Twitter @PeterVoogd23
Game Changers Academy
Peter Voogd on LinkedIn
Peter Voogd on Facebook
Peter Voogd on Instagram
6 Months to 6 Figures
Books by Peter Voogd
6 Figures Book
Show Notes
[01:49] Peter's book was years in the making. It was based on his last 6 or 7 years of experience. He went from dead broke to making a 6 figure income. The book took Peter's influence to a whole new level.
[03:11] The main purpose was to shift our culture with a tactical hands-on book for entrepreneurs. He also wanted to impact people while building his brand.
[04:26] It took Peter about 6 months for the actual book writing.
[04:53] Peter needed a unique angle and he found 10 differentiators for his book. He developed partnerships and reached out to a top-notch team. He used all of his platforms at once.
[06:48] He also wrote in publications, used his podcast, spoke to groups, and reached out to team leaders and influencers.
[09:25] Leveraging other people's proven platform is the key and reaching out is a numbers game. Peter even got an endorsement from Donald Trump.
[11:15] How Peter came up with his book title. It took him awhile to come up with that great title, but he was surrounded by a great team and they did a lot of brainstorming. Then he surveyed people in his circle of influence.
[14:08] The importance of writing your way to the title after the book is finished.
[14:56] Peter attributes his books selling power with writing a book that creates a movement and shifts something people do daily. It has to be different and inspire people.
[14:56] Peter attributes his books selling power with writing a book that creates a movement and shifts something people do daily. It has to be different and inspire people.
[18:11] He also asked people in the academy to review the book. He did the audio book himself and it is selling well.
[20:28] Peter only focuses on his circle of genius. He had a great team to work on the launch and he focused on creating content.
[21:31] Make a target list of people who have a bigger audience than you and leverage that audience.
[26:44] He also contacted group leaders and offered them discounts to buy in bulk to give away.
[27:52] Self-publishing with the right team is a great way to make more money.
[32:23] How Peter masterminds with Hal Elrod and loves to implement his ideas.
[34:08] Peter has a plan to continue his sales and keep the sales steady. He is also coming out with his second book, and the second book is so much easier than the first book.
[35:18] Peter's biggest backend income stream has been the academy and speaking.
[36:05] Affiliate partnerships have been an unexpected income stream.
[37:56] He is now working on the entrepreneur's blueprint to mastering success. Most of the information is taken from his top 30 podcasts with practical action steps. It is in a teachable framework that is very tactical.
[41:18] His long-term strategy is being more strategic with the backend and he plans to promote at a higher level.
[42:38] Having an unshakable confidence in what you are doing and not being afraid to ask for help. Everything with the second book will be scaled.
[47:29] He is also doing a lot more video.
Links and Resources:
self-publishingschool.com
Spsfreetraining.com
How Peter Voogd Went From Zero To A Six-Figure Income In 6 Months
How To Find Your Way As An Entrepreneur - 4 Simple Tips
Hal Elrod
Gary Vaynerchuk
Traction
Dan Kennedy Books
John Maxwell
Brian Tracy
Peter J. Voogd
Young Entrepreneur Lifestyle 2.0 Podcast
Peter on Twitter @PeterVoogd23
Game Changers Academy
Peter Voogd on LinkedIn
Peter Voogd on Facebook
Peter Voogd on Instagram
6 Months to 6 Figures
Books by Peter Voogd
6 Figures Book
SPS 202: From Book To Entrepreneur & 8M+ TEDx Talk Views with Carrie Green (Female Author Association)
SPS 201: What I Learned Publishing 50 Fiction Novels In 22 Years with Tim Waggoner
SPS 200: To The Girl Who Wants To Write Books About Her Faith with Grace Valentine
SPS 199: Ten Ways to Sell Books Through Media Appearances with Steve Harrison
SPS 198: Successfully Self Publishing and Selling Books Through TikTok with Gabrielle Stone (Eat, Pray, #FML)
SPS 197: Worth It: Writing The Book You Want To Write (Not The One People Tell You To) with Brit Barron
SPS 196: Nice Girls Don’t Publish Books? - Empowering Female Authors & Executives with Dr. Lois Frankel
SPS 195: Lessons Learned Publishing 100+ Children & Young Adult Books with Kathryn Lasky (& Turning Your Book Into A Movie)
SPS 194: Building An Empire And Becoming Unbreakable with Elena Cardone
SPS 193: Buy Back Your Time Writing And Launching A Book (A Behind The Scenes Look) with Dan Martell
ANNOUNCEMENT: Self Publishing School Is Closed, The Future Of Publishing, And Funding 75 Libraries
SPS 192: Lessons Learned From 8 Years, 7,000+ Books Published, And $43M+ …And The Future Of Publishing with Chandler Bolt
SPS 191: Turning Your Book Into A Movie (From Book To Script) with Sara McDermott Jain
SPS 190: How To Launch A Book Successfully with Julie Broad
SPS 189: Go For Stupid & Being Authentic In Your Book with Steve Sims
SPS 188: Turning Your Book Into A Viral TED Talk & Speaking Career with Dr. Guy Winch
SPS 187: Affiliate Marketing For Authors with “The Affiliate Guy” Matt McWilliams
SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger
SPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni
SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof
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