Something that has always fascinated me is brand storytelling. Many large businesses are straight to the point and matter of fact about their products and services. It makes them feel cold and like a machine, just looking to get in and get out with my money as quickly as possible. On the opposite end, small businesses can be so full of passion and love for every little detail about their business they can overwhelm the customer.
Like anything in life, there’s a balance you need to find when you tell your customers your story. In the end, it doesn’t matter what you say - it just matters how you are perceived. You need to take the time to know the rules of branding, storytelling, making on impact. You need to know it so well, you can forget about them. When that happens you’re able to tap into your creative side, and be able to break them accordingly with how you see fit to help serve your brand. The rules and analytics are all their as a guide, but if you follow them all directly you’re just going to end up looking like everyone else.
To dive further into this, I brought on a master puzzle maker in the world of business: Ulli Appelbaum. Ulli has vast expertise in marketing and brand strategy. His international experience in coming up with fresh perspectives to position a brand, product or company as well as in innovation has helped companies, large and small, go from zero to success, without breaking the bank.
Ulli’s unique way of approaching business problems and helping businesses strategize has developed into a technique he calls Positioning-Roulette. Ulli’s system of flashcards helps executives and teams overcome their mental barriers and see their company in a different light, uncovering fresh and actionable insights that trigger action, identify innovative ideas to stimulate brand growth and inspire fresh perspectives on businesses and categories.
So download this episode today to learn how you too can balance both your right and left brain, so make your company stand out from the crowd.
WARRIOR OF SELF LOVE
“There is a logic behind creativity.” - Ulli Appelbaum
My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available!
Highlights - When developing a strategy, you have to put on your pants then your shoes. Analyze data by looking at it from different angles and perspectives. Know the rules so well you can let them go. That’s when creativity can come out. Create a feedback loop in your business. Large companies usually focus too much on their product. Entrepreneurs tend to be so passionate they give their consumer too much information. Pricing creates perception. Be aware of what’s unfolding before you.Guest Contact -
Ulli’s Website Ulli's Twitter Ulli's Generous Giveaway Mentions- 17hats Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn940: Kasey Compton – Finding True Joy Through Self-Awareness
939: Coaching Break – How To Make Your Customers Feel Great About Their Decision
938: Coline Monsarrat – Closing the Gap: From Imposter Syndrome to Authenticity
937: Coaching Break – Legacy: A Connection to the Past, Future, and Your Customers
936: Pat Flynn - Creating a Community of Superfans
935: Coaching Break – Beware of Mindset Gaps
934: Paul Cuneo – Navigating Your Hero's Journey
933: Coaching Break – Fighting Off Feelings of Discouragement
932: Andy Guttormsen – Crafting a Community for your Business
931: Coaching Break – The Challenge of Being Chosen
930: Jon Ostenson – The Benefits of Franchise Ownership
929: Coaching Break – How To Create an Unbreakable Bond Level of Service
928: Jim Vaselopulos – The Wisdom of Clarity
927: Regina Lawless – The Secret to a MeaningFULL Life
926: Coaching Break – Two Tips to Kickstart Your Business Growth
925: Ronak Sheth – LIT Videobooks: The Future of Books
924: Coaching Break – Two Tips for a Great New Year
923: Carlos Alvarenga – The Rules of Persuasion: From Aristotle to AI
922: Alan Stein, Jr. – Sustain Your Game: Overcoming Burnout in Self-Employment
921: John R. Miles – Passion Struck: Aligning Intention with Action
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