The world of business is changing so fast. Sometimes it feels overwhelming and hard to keep up with. To be honest, though, all we have to do is listen.
Customers and consumers today have more of a voice than ever before. They let us know exactly what they want, we just have to listen. Too many times we, as entrepreneurs and business owners, try to push what we think people want. Today we don’t need to look at demographics and try to lump people into groups. We can create a unique customer experience for everyone. We can get direct feedback, and find ways to improve based on exactly what the customer wants.
On today's episode of Creative Warriors, we are joined by best selling author Nicholas Webb to discuss his new book What Customers Crave - which is used by top brands to design their customer experience (CX) and innovation strategies. Nicholas is one of the world’s top innovation strategists and futurists. As the CEO at Lassen Scientific, Inc. Nicholas works with Fortune 500 companies throughout the world to help them lead their industries in innovation, strategy and CX design.
Download this episode today to learn more about the customer experience and what you can do to improve it in your business.
SUCCESS STORY WARRIOR
“It costs nothing to be great and deliver the human experience.” -Nicholas Webb
My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available for pre-order. Order your SIGNED copy today!
Highlights - Think about the legacy you want to leave behind in your life. Consumers are demanding that we reinvent the customer experience. The human experience is the difference between a customer who wants to buy from you or not. If you want to take care of your customers you have to take care of your employees. Listen to what consumers want as opposed to pushing what you think they want. Customer experiences need to be individualized. The only thing that matters is what customers love and hate. Trajectory of experience begins in the first moments. Last touch moments are one of the most important. Know the baseline of customer expectations. Guest Contact - Nicholas’s Website Nicholas's Twitter Nicholas’s Book What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint Free chapter of Nick’s Book! The Magic of Getting What You Want by Dr. David Schwartz Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn
800: Coaching Break – 8 Lessons from 800 Episodes in 8 Years
799: Eleanor Beaton – The Case for Non-Revenue-Centered Business
798: Coaching Break – Be an Independent Thinker, Not an Independent Doer
797: Tara Nolan – Retirement for the Self-Employed
796: Demir Bentley – Productivity in a Humane Way
795: Coaching Break – Dealing with Discounts
794: Tony Martignetti – Journey to a Fulfilled Life
793: Coaching Break – Tune Into Your Abundance
792: Susie deVille – Innovate & Create for Entrepreneurial Success
791: Coaching Break – A Half Year Check-Point
790: Karen Grill – The Positive Side of Persuasion
789: Coaching Break – You Need an Action Plan, Not a Business Model
788: Jason Drees – How to Do the Impossible
787: Coaching Break – Shift Into Your Real Possibility
786: Rob and Kennedy – Become an Email Marketing Hero
785: Coaching Break – From Mediocrity to Substance
784: Dwayna Williams and Donna Morris – Mompreneur Power
783: AJ Harper – Write a Book that Changes Lives (Including Your Own!)
782: Coaching Break – Dealing with Demands and Being At Your Best
781: Jen Nash – Tiny Connections, Big Outcomes
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle