Today, I have the pleasure of speaking with Rory Vaden. Rory’s first book, Take the Stairs, is a bestseller that has been translated into 11 languages. Rory Vaden writes and speaks about the key to building a rock-solid reputation and how to achieve success by doing the right thing. He is passionate about helping others build their personal brands with Brand Builders Group.
Brand Builders Group is the world’s leader in the Reputation Strategy study, with the mission to help every person identify their voice, tell their story, and share their unique message. BBG is one of the only true Personal Brand Strategy Firms. Co-founded with his wife AJ Vaden, Brand Builders Group helps people become the type of person they want to do business with.
“The book conversation is the #1 accelerator of credibility in the world.” Rory self-published before he traditionally published. “The question is not whether I should do a book or not because the answer to that is always ‘yes.’”
Rory notes that the New York Times isn’t looking for the once and done author when speaking about getting on the bestseller list. To achieve this status, you must be a cereal author and show an established track record. “What you really want is the real bestseller - the long-tail, perennial bestseller.” Selling hundreds and thousands of copies over the years is more useful to business and brand success.
Authors have numerous challenges when writing a book. “Authors struggle the most with telling people what their book is about in one sentence. If you can’t explain the message of your book in one sentence, then you have more thinking to do.”
Listen in to find out what is the common factor among the best sold books in the world, the hardest challenge when writing a book, and why you should build your personal brand before you write your book.
Show Notes
[02:27] Why Rory chose self-publishing before traditional publishing. [05:28] His marketing launch process which landed him his first best-seller. [07:15] What authors struggle with the most before their book is published. [10:15] How Rory and his wife started Brand Builders Group. [12:22] Why personal branding should come before creating a book. [15:20] The six components of Rory’s Brand DNA. [21:22] Why there’s not a right way to do it, but a right way to do it for you. [24:53] Why building a personal brand matters and why your brand drives sales.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Rory Vaden on the Web Checkout Rory’s podcast The Influential Personal Brand Podcast Read more about Take the Stairs Connect with a FREE branding callSPS 242: Writing A Memoir On Your Health & Faith Journey with Karen Wilkinson
SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss
240: “The Empowered Woman” + Writing A Collaboration Book / Anthology with Marta Spirk
SPS 239: Launching An Updated & Revised Edition After 2M+ Copies Sold (Miracle Morning Behind The Scenes)…with Hal Elrod
SPS 238: Booking More Speaking Gigs, $40k Keynote Fees, And Bulk Book Sales with Cameron Herold
SPS 237: Rise Of The Reader & How To Market Bestselling Books with Nick Hutchison
SPS 236: Startup Santa: From Toymaker & Inventor To Author with Brad Pedersen
SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin
SPS 234: BIG ANNOUNCEMENT! Unleashing the Power of Authorship
SPS 233: Be Seen: Discovering Your Voice & Booking Speaking Gigs Grow Your Brand with Jen Gottlieb
SPS 232 How I Sold 25,000+ Copies Of My Children’s Book with Delanda Coleman
SPS 231 How To Get Famous & Sell More Books By Getting On TV with Clint Author
SPS 230 Using AI / ChatGPT To Write & Publish Your Book with Jonathan Green
SPS 229 Grow An App Using A Book And Teaching Kids About Money with Scott Donnell
SPS 228 Post Pardon Me: Writing A Book About Postpartum And Other Difficult Life Experiences with Suzanne Yatim Aslam
SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell
SPS226: The Journey To 110,000 Copies Sold & Relaunching Your Book…How I Did It with Sean Cannell
SPS 225: Why Affirmations Don’t Work & How To Use Afformations Instead with Noah St. John
SPS 224: The Engineer Approach To Millions Of Copies Sold with Todd Sattersten
SPS 223: The 2 Week Vacation Test & Scaling From 6 To 7 Figures with Austin Netzley
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