Today, I have the pleasure of speaking with Rory Vaden. Rory’s first book, Take the Stairs, is a bestseller that has been translated into 11 languages. Rory Vaden writes and speaks about the key to building a rock-solid reputation and how to achieve success by doing the right thing. He is passionate about helping others build their personal brands with Brand Builders Group.
Brand Builders Group is the world’s leader in the Reputation Strategy study, with the mission to help every person identify their voice, tell their story, and share their unique message. BBG is one of the only true Personal Brand Strategy Firms. Co-founded with his wife AJ Vaden, Brand Builders Group helps people become the type of person they want to do business with.
“The book conversation is the #1 accelerator of credibility in the world.” Rory self-published before he traditionally published. “The question is not whether I should do a book or not because the answer to that is always ‘yes.’”
Rory notes that the New York Times isn’t looking for the once and done author when speaking about getting on the bestseller list. To achieve this status, you must be a cereal author and show an established track record. “What you really want is the real bestseller - the long-tail, perennial bestseller.” Selling hundreds and thousands of copies over the years is more useful to business and brand success.
Authors have numerous challenges when writing a book. “Authors struggle the most with telling people what their book is about in one sentence. If you can’t explain the message of your book in one sentence, then you have more thinking to do.”
Listen in to find out what is the common factor among the best sold books in the world, the hardest challenge when writing a book, and why you should build your personal brand before you write your book.
Show Notes
[02:27] Why Rory chose self-publishing before traditional publishing. [05:28] His marketing launch process which landed him his first best-seller. [07:15] What authors struggle with the most before their book is published. [10:15] How Rory and his wife started Brand Builders Group. [12:22] Why personal branding should come before creating a book. [15:20] The six components of Rory’s Brand DNA. [21:22] Why there’s not a right way to do it, but a right way to do it for you. [24:53] Why building a personal brand matters and why your brand drives sales.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Rory Vaden on the Web Checkout Rory’s podcast The Influential Personal Brand Podcast Read more about Take the Stairs Connect with a FREE branding callSPS 205: Mind Your Mindset: How To Think Like An Author with Michael Hyatt
SPS 204: High Performance Author: Lessons Learned From Kobe, Durant & Steph with Alan Stein Jr.
SPS 203: Using Your Military Experience To Write A Great Book with General Mari K Eder
SPS 202: From Book To Entrepreneur & 8M+ TEDx Talk Views with Carrie Green (Female Author Association)
SPS 201: What I Learned Publishing 50 Fiction Novels In 22 Years with Tim Waggoner
SPS 200: To The Girl Who Wants To Write Books About Her Faith with Grace Valentine
SPS 199: Ten Ways to Sell Books Through Media Appearances with Steve Harrison
SPS 198: Successfully Self Publishing and Selling Books Through TikTok with Gabrielle Stone (Eat, Pray, #FML)
SPS 197: Worth It: Writing The Book You Want To Write (Not The One People Tell You To) with Brit Barron
SPS 196: Nice Girls Don’t Publish Books? - Empowering Female Authors & Executives with Dr. Lois Frankel
SPS 195: Lessons Learned Publishing 100+ Children & Young Adult Books with Kathryn Lasky (& Turning Your Book Into A Movie)
SPS 194: Building An Empire And Becoming Unbreakable with Elena Cardone
SPS 193: Buy Back Your Time Writing And Launching A Book (A Behind The Scenes Look) with Dan Martell
ANNOUNCEMENT: Self Publishing School Is Closed, The Future Of Publishing, And Funding 75 Libraries
SPS 192: Lessons Learned From 8 Years, 7,000+ Books Published, And $43M+ …And The Future Of Publishing with Chandler Bolt
SPS 191: Turning Your Book Into A Movie (From Book To Script) with Sara McDermott Jain
SPS 190: How To Launch A Book Successfully with Julie Broad
SPS 189: Go For Stupid & Being Authentic In Your Book with Steve Sims
SPS 188: Turning Your Book Into A Viral TED Talk & Speaking Career with Dr. Guy Winch
SPS 187: Affiliate Marketing For Authors with “The Affiliate Guy” Matt McWilliams
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