Today, joining me is Ryan Levesque, the Inc. 500 CEO of the Ask Method Company and author of the best-selling book Ask. Ask is the #1 marketing book of the year on Inc.’s book list. Ask helps readers avoid the single biggest mistake when starting a business and guides readers to answer the important question of what type of business they should start.
Ryan believes everyone should write a book. “If you can convince someone to read a book, they are investing hours of their life. You can convey your beliefs and ideas.” Books are one of the few ways you can personally relay your message and advertise in one medium. “You own physical shelf space with a book, which is the best advertising medium in the world.”
Looking to get people from Amazon or Barnes and Noble to your email list? Ryan recommends using a quiz funnel. By creating a short quiz related to the content in your book, your potential client can use the quiz results and outcome as a path to purchasing your upsell that is offered. “I see this as a universal strategy that any non-fiction writer can incorporate into your book.”
Two main funnels attract different types of buyers: people who are aware of your brand and the potential customers unfamiliar with your brand. Find out how to advertise to these two distinct markets.
Listen in to find out how you can use pixel segmentation in your book marketing, how to become an expert in your space by using quiz funnels, and how Ryan’s new software company fits into his brand.
Show Notes
[02:55] Why Ryan decided to write his book and how they work with his business model. [05:20] Which book marketing ideas worked out well for Ryan’s book. [07:45] Marketing differences in his second book. [10:23] Which marketing factors outperform when offering a book with free shipping. [10:25] CPA - cost per acquisition and AOV - average order value. [13:28] Attracting potential clients with a quiz funnel. [16:05] Using assessment and quizzes to buy your book or service. [19:26] Ryan’s publishing strategy with his trilogy. [20:52] Two main funnels that attract different types of buyers. [23:08] How you can use pixel segmentation in your book marketing. [30:25] Ryan’s new software company and how that fits into his brand. [33:12] Transferring your expertise into a piece of technology.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Ryan on the Web Choosequiz.com Ryan’s book Choose
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SPS 164: Turning Your Chronic Illness Into A Book That Impacts Millions Of Readers with Tori Geiger
SPS 163: The Artist Journey: A Path From Creativity To Bestselling Author & Business Growth with Nancy Hillis
SPS 162: How Are You, Really? - Behind The Scenes Of Writing & Launching My First Book with Jenna Kutcher
SPS 161: Sneak Peak: John C Maxwell Interview from AAL
SPS 160: Quitting My Corporate Because Of My Book with Mick Spiers
SPS 159: How To Get A Multi 6 Figure Advance With Your First Book with Brian Dixon
SPS 158: Lessons Learned In The Trenches Helping 1,000’s Of Authors with Brett Hilker
SPS 157: How To Write & Publish A Memoir That Makes A Difference (Behind The Scenes Of The SPS Coaching Process) with Kerk Murray
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SPS 153: Writing A Children’s Book For Your Kids - How To Do It & Why You Should with Josiah Fogle
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SPS 147: From Reading “Published.” To 50,000+ Copies Sold (How I Did It) with Rachel Richards
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