Today, joining me is Ryan Levesque, the Inc. 500 CEO of the Ask Method Company and author of the best-selling book Ask. Ask is the #1 marketing book of the year on Inc.’s book list. Ask helps readers avoid the single biggest mistake when starting a business and guides readers to answer the important question of what type of business they should start.
Ryan believes everyone should write a book. “If you can convince someone to read a book, they are investing hours of their life. You can convey your beliefs and ideas.” Books are one of the few ways you can personally relay your message and advertise in one medium. “You own physical shelf space with a book, which is the best advertising medium in the world.”
Looking to get people from Amazon or Barnes and Noble to your email list? Ryan recommends using a quiz funnel. By creating a short quiz related to the content in your book, your potential client can use the quiz results and outcome as a path to purchasing your upsell that is offered. “I see this as a universal strategy that any non-fiction writer can incorporate into your book.”
Two main funnels attract different types of buyers: people who are aware of your brand and the potential customers unfamiliar with your brand. Find out how to advertise to these two distinct markets.
Listen in to find out how you can use pixel segmentation in your book marketing, how to become an expert in your space by using quiz funnels, and how Ryan’s new software company fits into his brand.
Show Notes
[02:55] Why Ryan decided to write his book and how they work with his business model. [05:20] Which book marketing ideas worked out well for Ryan’s book. [07:45] Marketing differences in his second book. [10:23] Which marketing factors outperform when offering a book with free shipping. [10:25] CPA - cost per acquisition and AOV - average order value. [13:28] Attracting potential clients with a quiz funnel. [16:05] Using assessment and quizzes to buy your book or service. [19:26] Ryan’s publishing strategy with his trilogy. [20:52] Two main funnels that attract different types of buyers. [23:08] How you can use pixel segmentation in your book marketing. [30:25] Ryan’s new software company and how that fits into his brand. [33:12] Transferring your expertise into a piece of technology.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Ryan on the Web Choosequiz.com Ryan’s book Choose
SPS 106: Hybrid Publishing 101, Audible Originals, And Why You Should Focus On Audiobooks with Phil Jones (Exactly What To Say To Get People To Buy & Read Your Book)
SPS 105: Using Partnership Marketing To Sell Books, Change Lives, And Grow Your Business with Pedro Mattos (An Immigrant's Guide To Affiliate Marketing)
SPS 104: How To Create A 1 Page Marketing Plan For Your Book with Allan Dib
SPS 103: Using Books & Thought Leadership To Grow My 200 Person Marketing Agency with Robert Glazer
SPS 102: How To Write A Memoir That Actually Sells Copies (Without Being Famous) with Justin & Alexis Black
SPS 101: Relationships, Radio, And 3 Ring Binder Books: Create A Life You Love & Sell Generate Millions In Revenue with Dan Miller
SPS 100: The "Duct Tape Marketing" Book Launch: Sell More Books & Get More Referrals with John Jantsch (And How To Negotiate Your Publishing Contract)
SPS 099: 8 Figures Ecommerce Empire: How I Sold 1 Million+ Journals & Planners (And How To Create GREAT Products) with Cathryn Lavery
SPS 098: How I Wrote & Launched 6 NYT Bestsellers...And What I'm Doing Differently With My Newest Book with Jon Acuff
SPS 097: Crush It With Challenges: Launch Bigger, Sell More Books, And Grow Your Business with Pedro Adao
SPS 096: Launching My First Traditionally Published Book Using What I Learned Self Publishing Books & Journals with John Lee Dumas (And How I Negotiated a $350k Advance)
SPS 095: The Five Love Languages: Behind The Scenes Of The Book, The Series, And Selling 15 Million Copies with Gary Chapman
SPS 094: YouTube Secrets: Using YouTube To Sell 2k Copies/Month & Get 1,000+ Reviews On Your Book with Sean Cannell
SPS 093: Permission To Prosper: A Faith-Based & Copywriting Approach To Sell More Books & Grow Your Business with Ray Edwards
SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz
SPS 091: Publishers Hate Him! Thinking Like An Agent & Getting Publishers To Compete To Give You A Massive Book Deal with Nathan Latka
SPS 090: How I Sold 25k Copies Of A $37 Ebook That Isn't Even On Amazon (And Using Copywriting To Sell Books) with Sean Vosler
SPS 089: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance
SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick
SPS 087: How To Sell 2X More Books After Launch Than During Launch Week & Get 100's Of Reviews with Ryan Moran
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