Today, joining me is Ryan Levesque, the Inc. 500 CEO of the Ask Method Company and author of the best-selling book Ask. Ask is the #1 marketing book of the year on Inc.’s book list. Ask helps readers avoid the single biggest mistake when starting a business and guides readers to answer the important question of what type of business they should start.
Ryan believes everyone should write a book. “If you can convince someone to read a book, they are investing hours of their life. You can convey your beliefs and ideas.” Books are one of the few ways you can personally relay your message and advertise in one medium. “You own physical shelf space with a book, which is the best advertising medium in the world.”
Looking to get people from Amazon or Barnes and Noble to your email list? Ryan recommends using a quiz funnel. By creating a short quiz related to the content in your book, your potential client can use the quiz results and outcome as a path to purchasing your upsell that is offered. “I see this as a universal strategy that any non-fiction writer can incorporate into your book.”
Two main funnels attract different types of buyers: people who are aware of your brand and the potential customers unfamiliar with your brand. Find out how to advertise to these two distinct markets.
Listen in to find out how you can use pixel segmentation in your book marketing, how to become an expert in your space by using quiz funnels, and how Ryan’s new software company fits into his brand.
Show Notes
[02:55] Why Ryan decided to write his book and how they work with his business model. [05:20] Which book marketing ideas worked out well for Ryan’s book. [07:45] Marketing differences in his second book. [10:23] Which marketing factors outperform when offering a book with free shipping. [10:25] CPA - cost per acquisition and AOV - average order value. [13:28] Attracting potential clients with a quiz funnel. [16:05] Using assessment and quizzes to buy your book or service. [19:26] Ryan’s publishing strategy with his trilogy. [20:52] Two main funnels that attract different types of buyers. [23:08] How you can use pixel segmentation in your book marketing. [30:25] Ryan’s new software company and how that fits into his brand. [33:12] Transferring your expertise into a piece of technology.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Ryan on the Web Choosequiz.com Ryan’s book Choose
SPS 126: How To Turn Your Nonfiction Book Into A Children’s Book (Advanced Publishing & Fulfillment Strategies) with Ellaine Ursuy
SPS 125: Live Your Message: Writing A Book That Readers Actually Implement & Turning Your Book Into An Online Course with Marisa Murgatroyd
SPS 124: How To Sell More Fiction Books & Build A Full-Time Fiction Career with Ramy Vance
SPS 123: The War of Art & Turning Pro As A Writer with Steven Pressfield (Fiction, Nonfiction, and Screenplays)
SPS 122: The Bezos Letters: Writing A Great Research Based Book That Sells Well (And Selling International Rights) with Steve Anderson
SPS 121 - Passion To Purpose- Adding A Nonprofit Arm To Your Book Or Business with Amy McLaren (And Advice For Nonprofits Writing A Book)
SPS 120: Building An Email List, The Long Game & Becoming A Full Time Author with Dorie Clark (Behind The Scenes On My Next Book Launch)
SPS 119: Read To Lead: From Podcaster To Published Author with Jeff Brown (And How To Write A Book From Your Podcast Topic)
SPS 118: How To Create & Launch An Online Course From Your Book (And Get Your First Sales) with Amy Porterfield
SPS 117: Why I Published Six $100 Books I'm Not Selling On Amazon (And How I'm Using Books To Grow The Warrior Movement) with Garrett J. White
SPS 116: What I Learned Launching The Most Successful Books Of The Last Decade with Daniel Decker
SPS 115: Using Atomic Habits To Write & Publish A Book (And How I Sold 4 Million Copies In 3 Years) with James Clear
SPS 114: How To Write A Book If You Have ADHD with Chalene Johnson
SPS 113: How To Find A Ghostwriter That Writes A Great Book Without Wasting Time & Money Doing It The Wrong Way with Carol Tice
SPS 112: How To Turn Your Podcast Into A Book (To Get More Subscribers & Sell More Books) with Nick Loper
SPS 111: How My Real Estate Investing Book Helps Me Close Deals & Get Funding with Hayden Crabtree
SPS 110: Supporting A Cause Or Charity With Your Book Launch (How To & Mistakes To Avoid) with Susie Harder
SPS 109: How To Sell More Books & Make A Full Time Living As A Non-Fiction Author with Scott Allan
SPS 108: Giftology, “Love Bombs”, And Why I Have A $250 Book with John Ruhlin (Using Your Book To Build Relationships & Get Referrals)
SPS 107: How To Write A Perennial Bestseller If You're "Not A Writer" with Dr. Henry Cloud (The Real Secret To Selling 20 Million Copies)
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