For Sale by Owner listings offer a way for real estate agents to gain quality leads. FSBOs are excellent leads for real estate professionals because they’ve shown they want to sell. Many of these homeowners do not have success selling the home on their own and decide to list with a real estate professional.
In this episode, meet a panel of top-producing agents: Apple Corial, Simon Guy, and Austin Hartman. Brian's panel discusses the methods and scripts they use to win over FSBO clients.
Before you can land a For Sale by Owners, you’ve got to find them and their contact information. The panelists share their go-to source for FSBO, plus brainstorm some alternative places. All participants agree the purpose of the first phone contact is not to sell the value of a real estate agent, but to gain the listing appointment.
To win over an FSBO, you’ll need to build a relationship. Having a ready-to-go script for the listing appointment can help real estate agents convert FSBOs from prospect to client.
Our panelists role-play the FSBO scripts they use to convince homeowners to list with them. The panelists pretend to be a range of callers, from the frustrated homeowner who’s been swamped with agent calls to someone more open to the idea of listing with an agent.
The panelists demonstrate different tactics in the FSBO scripts all with the end goal of landing the listing appointment. Listen and learn:
Watch the video here: https://www.youtube.com/watch?v=Hz2zk5zUQCk&t=13s
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
Website: https://www.therealestatetrainer.com/
Facebook: https://www.facebook.com/TheRETrainer/
Twitter: https://twitter.com/bicenhower
YouTube: https://www.youtube.com/user/brianicenhower/
Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
Episode 181 - Real Estate Performance Review Template
Episode 180 - Real Estate Escalation Clause - How to Write Offers That Get Accepted
Episode 179 - Realtor Customer Service Program to Increase Client Referrals
Episode 178 - How Realtors Can Create a Facebook Group for Business to Business Marketing
Episode 177 - The Secret to Facebook Posts for Realtors
Episode 176 - The 3 Cs to Create a Social Media Marketing System
Episode 175 - Social Media Marketing Where Does Content Come From
Episode 174 - Realtor Leadership Training
Episode 173 - The Best Listing Presentation Script About Price
Episode 172 - Top Realtor Time Management Tips
Episode 171 - Life Balance for Realtors
Episode 170 - Free Real Estate Business Plan Template Download
Episode 169 - Realtor Production Standards – The Matching Standard
Episode 168 - Real Estate Listing Manager Introduction Call Script and Checklist
Episode 167 - Why Use an Exclusive Buyer Agency Agreement
Episode 166 - Realtor Prospecting Ideas – Why Agents Should NOT Answer the Phone
Episode 165 - How Realtors Manage Overpriced Listings
Episode 164 - What Makes Top Realtors Successful
Episode 163 - How Realtors Should Show Houses in a Low Inventory Market
Episode 162 - How to Get 5-star Reviews to Build Your Real Estate Business
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