For Sale by Owner listings offer a way for real estate agents to gain quality leads. FSBOs are excellent leads for real estate professionals because they’ve shown they want to sell. Many of these homeowners do not have success selling the home on their own and decide to list with a real estate professional.
In this episode, meet a panel of top-producing agents: Apple Corial, Simon Guy, and Austin Hartman. Brian's panel discusses the methods and scripts they use to win over FSBO clients.
Before you can land a For Sale by Owners, you’ve got to find them and their contact information. The panelists share their go-to source for FSBO, plus brainstorm some alternative places. All participants agree the purpose of the first phone contact is not to sell the value of a real estate agent, but to gain the listing appointment.
To win over an FSBO, you’ll need to build a relationship. Having a ready-to-go script for the listing appointment can help real estate agents convert FSBOs from prospect to client.
Our panelists role-play the FSBO scripts they use to convince homeowners to list with them. The panelists pretend to be a range of callers, from the frustrated homeowner who’s been swamped with agent calls to someone more open to the idea of listing with an agent.
The panelists demonstrate different tactics in the FSBO scripts all with the end goal of landing the listing appointment. Listen and learn:
Watch the video here: https://www.youtube.com/watch?v=Hz2zk5zUQCk&t=13s
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
Website: https://www.therealestatetrainer.com/
Facebook: https://www.facebook.com/TheRETrainer/
Twitter: https://twitter.com/bicenhower
YouTube: https://www.youtube.com/user/brianicenhower/
Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
Episode 261 - Realtor Time Blocking Templates
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Episode 259 - How Top Agents Use Hard Money Loans for Real Estate Clients
Episode 258 - The Best Real Estate Email Templates for Your Sphere of Influence
Episode 257 - Guaranteed Offer Program for Real Estate Agents
Episode 256 - How to Use a Real Estate Agent Dashboard Using SISU
Episode 255 - Client Appreciation Event Ideas for Realtors
Episode 254 - Home Pricing Strategies in a Hot Seller’s Market
Episode 253 - How to Build a Real Estate Referral Program Step by Step
Episode 252 - Real Estate Annual Review Sample & Scripts
Episode 251 - Real Estate Negotiation Strategies
Episode 250 - How Realtors Market themselves on Social Media
Episode 249 - The Circle Prospecting Letter That Gets Listing Appointments
Episode 248 - How Do You Grow a Sphere of Influence in Real Estate
Episode 247 - Sphere of Influence Marketing for Realtors - Your Contact Plan
Episode 246 - How to Create a Real Estate Sphere of Influence List
Episode 245 - The Best Real Estate Lead Capture Systems
Episode 244 - How to Get Real Estate Reviews to Grow a Realtor’s Online Presence
Episode 243 - The Best Real Estate Lead Management Systems
Episode 242 - Real Estate Sales Training Topics - Life Balance
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