For Sale by Owner listings offer a way for real estate agents to gain quality leads. FSBOs are excellent leads for real estate professionals because they’ve shown they want to sell. Many of these homeowners do not have success selling the home on their own and decide to list with a real estate professional.
In this episode, meet a panel of top-producing agents: Apple Corial, Simon Guy, and Austin Hartman. Brian's panel discusses the methods and scripts they use to win over FSBO clients.
Before you can land a For Sale by Owners, you’ve got to find them and their contact information. The panelists share their go-to source for FSBO, plus brainstorm some alternative places. All participants agree the purpose of the first phone contact is not to sell the value of a real estate agent, but to gain the listing appointment.
To win over an FSBO, you’ll need to build a relationship. Having a ready-to-go script for the listing appointment can help real estate agents convert FSBOs from prospect to client.
Our panelists role-play the FSBO scripts they use to convince homeowners to list with them. The panelists pretend to be a range of callers, from the frustrated homeowner who’s been swamped with agent calls to someone more open to the idea of listing with an agent.
The panelists demonstrate different tactics in the FSBO scripts all with the end goal of landing the listing appointment. Listen and learn:
Watch the video here: https://www.youtube.com/watch?v=Hz2zk5zUQCk&t=13s
Check out Brian’s online courses here: https://courses.therealestatetrainer.com/
For free materials, great educational resources and more information about our Coaching Programs, visit TheRealEstateTrainer.com.
Where You Can Find Us:
Website: https://www.therealestatetrainer.com/
Facebook: https://www.facebook.com/TheRETrainer/
Twitter: https://twitter.com/bicenhower
YouTube: https://www.youtube.com/user/brianicenhower/
Pinterest: https://pinterest.com/realestatetrainericc/
About us: Brian Icenhower is the Founder & President of Icenhower Coaching & Consulting (ICC), which offers structured real estate coaching programs designed to fit the specific needs of real estate agents and brokers seeking to increase their business income while maintaining a balanced lives. Icenhower Coaching & Consulting powers TheRealEstateTrainer.com, the world’s leading production training website for real estate agents, which offers free real estate training materials. Icenhower Coaching and Consulting has turned the techniques Brian uses to coach many of North America's top producing agents and teams into a number of books, online courses, and premium digital products. Visit https://www.therealestatetrainer.com/ to learn more.
Episode 240 - The Best Lead Sources for Real Estate Agents
Episode 239 - Google for Realtors - Building an Online Presence
Episode 238 - Real Estate Lead Tracking Spreadsheet - FREE TEMPLATE
Episode 237 - Choosing the Best Real Estate Team Compensation Model Based on Team Structure
Episode 236 - LinkedIn for Real Estate Agents
Episode 235 - Tips for FSBO Sellers: Providing Value to For Sale By Owner Listings
Episode 234 - Real Estate Team Organizational Chart Templates
Episode 233 - How to Manage a Real Estate Team Lead Distribution System
Episode 232 - Realtor Business Plan PDF Sample
Episode 231 - How to Convert Online Leads for Real Estate Agents
Episode 230 - YouTube for Real Estate Agents - Creating Your Channel & Videos
Episode 229 - Video Marketing for Real Estate Agents
Episode 228 - Webinars for Real Estate Agents - ICC Will Help You Train Your Team
Episode 227 - Real Estate Blog Examples & Content
Episode 226 - The Top 20 Holiday Marketing Ideas for Real Estate Agents
Episode 225 - The Best Real Estate Agent Websites for Lead Generation
Episode 224 - Circle Prospecting for Listings in a Low Inventory Market
Episode 223 - Instagram Real Estate Marketing Best Practices for Agents
Episode 222 - Facebook Business Page for Realtors - How to Optimize Your Page
Episode 221 - Real Estate Budget Template - Free Download
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