WVU Marketing Communications Today
Business:Marketing
There’s a classic divide between Washington, D.C., and Silicon Valley. Tech companies speak a different language and are moving at light-speed. Rachel Post, a former business journalist in Silicon Valley and former VP of Branded Content at Guardian Labs US, explores the boundaries and intersections of data and ethics.
----more----
Many media outlets have their own proprietary analytics software to track exactly where people click on a page, how far they scroll, where they go next and where they came from…allowing for real-time shifts in headlines and photos to meet the immediate demands of reader interests. The user experience is crafted on the spot by algorithms and technology.
From Facebook to autonomous vehicles, we’re navigating the ethics surrounding data collection real-time as new technologies and ways of collecting data are invented. It goes beyond what data is collected – to how it’s collected, who collects it and has access to it and where it’s stored.
Where is Martech Headed? More Growth!
Does PR have a Future?
The Marketing Agency of the Future
Customer Service Goes ‘Digital First‘
Why You Should Care About CDPs
The Power Communicator Returns!
John Wanamaker Was Right! How Fraud Wastes Your Digital Ad Dollars
Are Loyalty Programs Doomed?
Are Walled Gardens the Future?
Is Marketing Dead?
The Future of Retail
Design Thinking: What Does It Mean to Marketers?
Hack Human Behavior to Increase Marketing Results
What is Guest Posting and Why You Should Start Using it for Your Brand
Humanizing Chatbots with Next-Generation AI
The Monstrous World of Healthcare and how Marketers are Changing the Industry
Where’s the Beef with Mixed Reality Marketing
Bringing New Products or Services to Market — What Does it Take ”in Real Life”?
Follow the Money: The Future of Multichannel Measurement
Keeping Your Attention: Why Understanding Your Audience in the Digital Age is Still Underrated
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast