What do you do if you have a life changing product, but no knows they need it?
That's the problem Strider Bikes founder Ryan McFarland faces. In this episode we talk about how he redesigned the bicycle for kids as young as 2 by throwing conventional designs out the window. The result is a balance bike, and it works perfectly, but it was solving a problem most parents didn't know they had. And new models catering to different audiences like special needs persons suffered the same problem. Ryan and I discuss their marketing solution, as well as retail challenges, market opportunities, manufacturing and other random things we all deal with as entrepreneurs. Please enjoy this wide ranging interview
For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
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Ep #015 - Quit Your Day Job & Build Something Cool w/ Colorado Teardrops' Dean Wiltshire
Ep #014 - Build a Business Helping Others Become Entrepreneurs w/Beeline Bikes' Peter Buhl
Ep #013 - Develop an Alternate Sales Strategy w/ Mercury Cycle's Chris Mogridge
Ep #012 - Why you Can't Be Afraid of Being Different w/ Altra Running's Golden Harper
Ep #011 - How to Build a Business using Contractors w/ Chasing Epic's Steve Mokan
Ep #010 - Launch a Company While Living Abroad w/ Kogel Bearings' Ard Kessels
Ep #009 - How to Become a Coach w/ Peaks Coaching Group's Hunter Allen
Ep #008 - How to Run & Promote an Event w/ Breck Epic's Mike McCormack
Ep #007 - Building a Destination Resort Business w/ Mulberry Gap's Kate & Andrew Gates
Ep #006 - Challenges of Overseas Manufacturing & Customer Service w/ Boyd Cycling
Ep #005 - Growing your Market by Changing the Laws w/ Fullsteam Brewery's Sean Lilly Wilson
Ep #004 - Using Partnerships, Sponsorships & Smart Sales to Grow w/ DeFeet's Shane Cooper
Ep #003 - How to Bring Influencers to your Event w/ PressCamp's Lance Camisasca
Ep #002 - How to Start from your Van & Grow Big w/ Feedback Sports' Doug Hudson
Ep #001 - Everything You Need to Know to Design a Product w/ Lindarets' Marc Basiliere
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