Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 058: How to Dominate Digital Marketing with Bryan Harris
ITT 057: How to Growth Hack Your Business with Bronson Taylor
ITT 056: How to Create within Constraint with Katrina Tan
ITT 055: How to Grow a Business in a Competitive Niche with Denny Krahe
ITT 054: How to Develop a Writing Career with MP MacDougall
ITT 053: How to Cultivate Media Relationships with Josh Elledge
ITT 052: How to Start an Online Business with Bree Brouwer
ITT 051: How to Turn Your Passion Into a Business with Gary Auerbach
ITT 050: How to Build a Teaching Business with Lisa Stiefel
ITT 049: How to Create a Movement Using Creative Projects with Elena Kazakova
ITT 048: How to Develop an Online Software Company with Hani Mourra
ITT 047: How to Happen to Your Career with Scott Barlow
ITT 046: How to Build a Side Business with Joshua Rivers
ITT 045: How to Become a Life Changer with Tammy Helfrich
ITT 044: How to Grow a 7-figure Business with Danny Iny
ITT 043: How to Operate a Business from Another Country with Nick Gentle
ITT 042: How to Build a Fundraising Franchise from Scratch with Matt Miller
ITT 041: How to Harness Your Story to Publish Books with Dr. Lee Warren
ITT 040: How to Collaborate with Anfernee Chansamooth
ITT 039: How to Pivot a Business with Chris Mance
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