Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 158: Grow Your YouTube Channel to 1 Million Subscribers with Charlie Houpert
ITT 157: Sell More With Extreme Transparency with Regina Anaejionu
ITT 156: From Zero to $10 Million Healthy Food Company with Megan Reamer
ITT 155: Breaking Through Your Upper Limits with Akira The Don
ITT 154: Getting Your First Freelance Client with Eric Bakey
ITT 153: Archetypes and Copywriting with Bnonn Tennant
ITT 152: Growing True Wealth with Damion Lupo
ITT 151: Bootstrapping a Software Company as a Non-Technical Founder with Chris Badgett
ITT 150: Copyright, Trademark, and Patents for Online Entrepreneurs with Vincent LoTempio
ITT 149: The Secret to Effective Guest Podcasting with Tom Schwab
ITT 148: The S Curve and How to Hire Amazing Employees with Whitney Johnson
ITT 147: How to Grow (and Monetize) Your Facebook Fan Page with Kim Walsh Phillips
ITT 146: How to Increase Sales By Using Urgency with Jack Born
ITT 145: Behind the Scenes of a 5-Figure Virtual Summit with Alexa Bigwarfe
ITT 144: How to Grow a 7-Figure Online Education Business with Charlie Wallace
ITT 143: Turning Chaos into Order with Jordan Peterson
ITT 142: How to Build a Digital Marketing Agency with Travis Phipps
ITT 141: How to Embrace Your Curiosity with David Kadavy
ITT 140: How to Take Control of Your Finances with an App with Warren Hogarth
ITT 139: How to Achieve Self-Mastery with Johnny Helleland
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