Today’s broadcast is part 2 in a 2 part series. Part 1 can be found by clicking here. In part 1 (broadcast 9), Tommy and I talk about crowd funding. What it is, how it works, and how to successfully create a crowd funding campaign for your product.
Content Marketing 101In today's broadcast, Tommy Walker explains everything there is to know about content marketing. What is content marketing? Simply put: it's content with a purpose (and that purpose is to elicit one of 4 responses - see below). As Tommy explains, every time you interact with a piece of content, it’s a transaction. If you're reading this blog post right now, you're exchanging your time and attention for information from me. All content works this way (from youtube to books to live music), but unless it has a purpose, it's not content marketing.
The 4 types (and purposes) for content:Each of these types of content has a purpose - to get a reader to take action. If you're interested in finding out how to use each of these types of content, or why they work, listen to the podcast (it's definitely worth your time).
About Tommy WalkerTommy Walker is an online marketing strategist, creator of the marketing video series “Inside The Mind” and the producer of the online video roundtable interview series “The Mindfire Chats.” Tommy started his journey in the online marketing world in 2005. Since 2009, Tommy’s been consulting full time for small businesses. Tommy has done a number of remarkable things in the online world, from reinventing the way people learn about marketing (via his “Inside The Mind” educational video series), to producing the free, popular and fast growing “The Mindfire Chats” where experts and industry professionals come together to discuss everything and anything marketing related. For more information about Tommy Walker, check out his website: http://tommy.ismy.name/
What we Talk About in Broadcast 10:Chris Brogan (grow bigger ears)
ITT 118: How to Grow Your Business Through Public Speaking with Gene Hammett
ITT 117: How to Train Your Brain with Dana Wilde
ITT 116: How to Be a Great Leader with Kevin Waldron
ITT 115: How to Create and Sell Paid Content with Maya Elious
ITT 114: How to Become a Successful Solo Consultant with Jake Jorgovan
ITT 113: How to Become Better at Managing Your Time with Jordan Baker
ITT 112: How to Run a Successful Travel Blog with Caz Makepeace
ITT 111: How to Succeed in Business While Others Fail with Michael Kawula
ITT 110: How to Create Evergreen Sales Funnels with Summer Tannhauser
ITT 109: How to Create Friction Free Sales with Matt Fox
ITT 108: How to Get More Work from Your Existing Clients with Christopher Hawkins
ITT 107: How to Build Multiple Businesses at Once with Anthony Tran
ITT 106: How to Build A Business Beyond Being An Author with Matt Stone
ITT 105: How to Use Quizzes for Lead Generation with Josh Haynam
ITT 104: How to Become a Six-Figure Social Media Marketer with Matt Astifan
ITT 103: How to Succeed by Working for Free with Charlie Hoehn
ITT 102: How to Develop a Killer Content Marketing Strategy with Kyle Gray
ITT 101 How to Manage and Monetize a Popular Blog with Bryce Bladon
ITT 100: How to Implement the Fundamentals of Business Growth with Chris Goegan
ITT 099: How to Embrace Connections and Vulnerability with Amber Hawken
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