Summary: In this episode, Dan Sixsmith interviews Bryon Coro, the SVP of Global Sales at Pendo, about his journey in sales and the changes he has seen in the industry. They discuss the importance of value selling, the convergence of PE and VC business approaches, and the need to tie products to key initiatives within an organization. They also talk about building pipeline, the role of marketing, and the importance of personal branding for sellers. Finally, they touch on the current state of the sales talent market. The conversation covers topics such as talent acquisition and management, the role of AI in sales, and personal success.
Coro emphasizes the importance of protecting and developing existing talent while also seeking out highly skilled players from the job market. He discusses the use of AI in sales and highlights the need for data availability and personalization. He also shares his personal experiences and mentors who have influenced his career. Success is defined as passionately pursuing and achieving one's own defined goals.
Takeaways
Sound Bites:
Chapters
00:00 Introduction and Background
02:59 The Resurgence of Value Selling
06:13 Tying Products to Key Initiatives
11:05 Building Pipeline: Inbound and Outbound Strategies
16:23 The Importance of Personal Branding
26:58 Talent Acquisition and Management
32:41 The Role of AI in Sales and the Challenges
35:01 Defining Personal Success
36:31 The Influence of Mentors and Personal Experiences
162 Disruptive Marketing in the AI Era with Irshad Raihan
161 The Role of AI In Skill Transformation with Ryan Staley
160 Trailblazing AI with Dr. Lisa Palmer
159 Prospecting That Works With Justin Chi
158 Fun Friday: Top 10 List
157 Dan Rant: Here's How To Beat The Other Reps
156: Making Millions with Chris Orlob
154 Here Is How To 5x Your Win Rate: Doug May
153 Why B2B Marketing Is Coming Up Short with Michelle Killebrew
152: Revolutionizing Sales Execution with Keenan!
151: The Challenge For Millennial Sellers
150: My Biggest Lesson Of 2023
149: Why Should I Care?
148: Dr. Stephen Timme's Journey from Professor to B2B Sales Influencer
147: Unleashing Your Career Potential: Expert Insights from Sonja Price
146: The Future Is Here: Embracing Value Automation for Exponential Growth.
141 AI Unleashed: Reshaping The Sales Landscape
145: The Secret Sauce: Unveiling The Habits Of Top Revenue Teams(Pt1)
144: [Special Edition] How U2 Rocked the Business World in Vegas
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