Summary
B2B buyers doors are essentially closed to emailing, so what is the former #1 SDR at Zoominfo doing to crack the code?
In this episode, Dan Sixsmith interviews Justin Chi, the founder and CEO of Cold Email Hackers, about prospecting and SDRs. Justin shares his journey into sales and how he leveraged email to book meetings and grow his business. They discuss the importance of email deliverability and how to personalize messages at scale. Justin also shares his thoughts on AI in sales and the benefits of outsourcing the SDR function to an agency. The episode concludes with a discussion on the importance of putting in the work and constantly adapting to the changing landscape of sales.
Takeaways
Email can be a powerful tool for prospecting and booking meetings.
Email deliverability is becoming more challenging, and it's important to use alternate domains to improve deliverability rates.
Personalization is key in email outreach, but it's important to strike a balance between personalization and scalability.
AI in sales is still evolving and requires a human component to create relevant and effective messaging.
Outsourcing the SDR function to an agency can provide consistency and expertise, especially for startups with limited resources.
To improve outbound campaigns, talk to happy customers, understand their pain points, and reverse engineer successful messaging.
Constantly adapt and stay up-to-date with the changing landscape of sales to remain successful.
Chapters
00:00 Leveraging Email for Prospecting and Booking Meetings
08:50 Personalization at Scale: Striking the Right Balance
14:39 Reverse Engineering Successful Messaging
165 Taking on Salesforce.com and Winning with Jean-Marie Richardson
164 What I Learned Last Week #1
163 The Power Of Thought Leadership: A New Study
162 Disruptive Marketing in the AI Era with Irshad Raihan
161 The Role of AI In Skill Transformation with Ryan Staley
160 Trailblazing AI with Dr. Lisa Palmer
158 Fun Friday: Top 10 List
157 Dan Rant: Here's How To Beat The Other Reps
156: Making Millions with Chris Orlob
155: Finding Top Sales Talent with Bryon Coro
154 Here Is How To 5x Your Win Rate: Doug May
153 Why B2B Marketing Is Coming Up Short with Michelle Killebrew
152: Revolutionizing Sales Execution with Keenan!
151: The Challenge For Millennial Sellers
150: My Biggest Lesson Of 2023
149: Why Should I Care?
148: Dr. Stephen Timme's Journey from Professor to B2B Sales Influencer
147: Unleashing Your Career Potential: Expert Insights from Sonja Price
146: The Future Is Here: Embracing Value Automation for Exponential Growth.
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