Under the Influence with Terry O’Reilly
Society & Culture
This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.
By the way, a few of those books aren’t even about advertising. In fact, one is a book about science, and another is about theatre actors.
But each one contains incredible wisdom that can be applied directly to the world of advertising and marketing.
And everyday life.
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Cars Are The Stars: Automobile Brands in Hollywood
Ham on Wry: Sandwich Board Advertising
Pants on Fire: When Customers Lie to Marketers
Cheeky Advertising
Billionaire Tourism
When You're This Big, They Call you Mister
Terry Interviews Arkells Lead Singer Max Kerman
Buy-O-Pics: When Brands Become Movies
Seeing is Believing: The Power of Demonstration Commercials - Part 2
Seeing is Believing: The Power of Demonstration Commercials
Putting the Awe in Audio
Terry talks with a Cannabis Producer
The Marketing of Taylor Swift: (Taylor's Version)
Cannabis Marketing
Copycat Brands
Disappearing Acts: When Popular Brands Are Discontinued
We're back January 6th
Sounds That Sell
Ask Terry (From the AOP Archives)
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Vinyl Cafe
The Current
Ideas
Someone Knows Something
Quirks and Quarks