Under the Influence with Terry O’Reilly
Society & Culture
There are some time-honored honorifics in the world of marketing.
“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.
Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.
They’re usually leaders in their category.
Is it because those products are the best?
Or – is it because those brand names give the products a sense of respect and authority?
Hosted on Acast. See acast.com/privacy for more information.
Cars Are The Stars: Automobile Brands in Hollywood
Ham on Wry: Sandwich Board Advertising
Pants on Fire: When Customers Lie to Marketers
Cheeky Advertising
Billionaire Tourism
Terry Interviews Arkells Lead Singer Max Kerman
Buy-O-Pics: When Brands Become Movies
Seeing is Believing: The Power of Demonstration Commercials - Part 2
Seeing is Believing: The Power of Demonstration Commercials
Putting the Awe in Audio
Terry talks with a Cannabis Producer
The Marketing of Taylor Swift: (Taylor's Version)
Cannabis Marketing
Copycat Brands
Disappearing Acts: When Popular Brands Are Discontinued
We're back January 6th
Sounds That Sell
Ask Terry (From the AOP Archives)
Terry's Book Club (From the AOP Archives)
Create your
podcast in
minutes
It is Free
Vinyl Cafe
The Current
Ideas
Someone Knows Something
Quirks and Quarks