Under the Influence with Terry O’Reilly
Society & Culture
As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.
“Barbie” is breaking box office records.
“Air” tells the story of Nike signing Michael Jordan.
“Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting great reviews.
And a movie about the origins of McDonald’s – starring Michael Keaton - just might surprise you.
They don’t only tell the brand stories, they each ask big, existential questions.
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Cars Are The Stars: Automobile Brands in Hollywood
Ham on Wry: Sandwich Board Advertising
Pants on Fire: When Customers Lie to Marketers
Cheeky Advertising
Billionaire Tourism
When You're This Big, They Call you Mister
Terry Interviews Arkells Lead Singer Max Kerman
Seeing is Believing: The Power of Demonstration Commercials - Part 2
Seeing is Believing: The Power of Demonstration Commercials
Putting the Awe in Audio
Terry talks with a Cannabis Producer
The Marketing of Taylor Swift: (Taylor's Version)
Cannabis Marketing
Copycat Brands
Disappearing Acts: When Popular Brands Are Discontinued
We're back January 6th
Sounds That Sell
Ask Terry (From the AOP Archives)
Terry's Book Club (From the AOP Archives)
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