What if you could expand your client roster by 300% without having to spend a fortune on marketing? This week's guest Beatriz Acevedo and her team at SUMA Wealth discovered a hidden growth gem by serving the Latinx community.
It turns out, people in the community tend to bring other clients with them. And as you'll hear Beatriz discuss with Mike Langford, this growth concept is present in many communities.
Resources Mentioned In This Episode:
Chapters
00:00 Introduction and Background
03:23 Summa Wealth's Community-First Approach
06:09 The Aha Moment for Summa Wealth
10:18 Understanding the Target Audience
13:40 Learning from Mistakes and Adjusting
22:01 Adapting to Changing Consumer Behavior
25:22 Learning from Younger Generations
26:10 The Value of Different Perspectives
27:06 The Importance of Embracing Change and Learning from Younger Generations
29:03 Transition from TV Producer to FinTech Founder
31:16 Recognizing the Lack of Financial Education in Latino Communities
33:01 The Role of Culture and Community in Fintech
36:00 The Power of Life Experience in Decision-Making
37:26 The Opportunity of Connecting with Younger Generations
43:25 Attracting Non-Latinx Users to Summa Wealth
48:39 Future Plans for Summa Wealth
What Exactly Is Sustainable Investing? And Why Are Today's Clients Demanding It?
Why Financial Advisors Should Provide Simple Financial Health Metrics To Their Clients
Cracking The Code On Organic Growth For Financial Advisors
Appreciating How Modern The Profession Of Financial Advisor Actually Is
Protecting Your Clients And Your Firm From Financial Fraud
How Financial Advisors Can Boost Business Development
Why Every Financial Advisor Needs An Executive Assistant
How Financial Advisors Can Help Clients Manage The Gap Between What They Think Is Happening And What Is Actually Happening
Want To Offer Better Financial Advice To Your Clients? Start With Checklists And Flowcharts
Why Writing A Short Book Can Help Financial Advisors Win New Clients
Unlocking The Hidden AUM Opportunity That Can Transform Your Client's Financial Future
How Financial Advisors Can Tap Into The Last Segment Of The Household Balance Sheet
How Financial Advisors Can Reduce Paperwork And Supercharge Their Productivity
How Leaning Into Your Strengths As A Financial Advisor Can Unlock Hidden Business Potential
Why Helping Clients Better Understand Risk Is A Powerful Growth Strategy For Financial Advisors
What Financial Advisors Can Learn By Studying Client Behaviors And Preferences
Marketing Trends Financial Advisors Are Using To Grow Their Businesses
Using Outsourced Tax Preparation Services To Grow Your Financial Advisory Business
How Financial Advisors Are Increasing The Scalability Of Their Businesses With Outsourcing
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