Paul McManus, creator of The Short Book Formula and CEO of More Clients More Fun shares how he helps financial advisors write short books to attract their ideal clients.
The concept is simple, write a short book that articulates the solution to a specific problem your ideal client is likely to have. Send the book to prospects. Ask them to read it prior to meeting with you. Then, have a productive initial meeting that is likely to result in closing a new client.
What Exactly Is Sustainable Investing? And Why Are Today's Clients Demanding It?
Why Financial Advisors Should Provide Simple Financial Health Metrics To Their Clients
How Advisors Can Tap the Hidden Growth Potential in Their Clients’ Communities
Cracking The Code On Organic Growth For Financial Advisors
Appreciating How Modern The Profession Of Financial Advisor Actually Is
Protecting Your Clients And Your Firm From Financial Fraud
How Financial Advisors Can Boost Business Development
Why Every Financial Advisor Needs An Executive Assistant
How Financial Advisors Can Help Clients Manage The Gap Between What They Think Is Happening And What Is Actually Happening
Want To Offer Better Financial Advice To Your Clients? Start With Checklists And Flowcharts
Unlocking The Hidden AUM Opportunity That Can Transform Your Client's Financial Future
How Financial Advisors Can Tap Into The Last Segment Of The Household Balance Sheet
How Financial Advisors Can Reduce Paperwork And Supercharge Their Productivity
How Leaning Into Your Strengths As A Financial Advisor Can Unlock Hidden Business Potential
Why Helping Clients Better Understand Risk Is A Powerful Growth Strategy For Financial Advisors
What Financial Advisors Can Learn By Studying Client Behaviors And Preferences
Marketing Trends Financial Advisors Are Using To Grow Their Businesses
Using Outsourced Tax Preparation Services To Grow Your Financial Advisory Business
How Financial Advisors Are Increasing The Scalability Of Their Businesses With Outsourcing
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money