Knowing just how to approach celebrities or influencers for brand collaborations is hard. That’s why we’re so excited to share this episode with you! Today, we chat with Carolyn Cesario and Julie Sullivan, the co-founders of Ground Up PDX. Ground Up PDX is a nut butter company that has a social mission to provide job training to women in the Portland area. They have just launched a new nut butter flavor with health and wellness expert, Liz Moody.
In this episode, you’ll hear more on…
As always, find more info on Ground Up PDX, Liz Moody, our Food Biz Wiz Facebook link, my Instagram handle, and more in our full show notes linked here!
This episode is sponsored by Retail Ready® Right Now! If you listened in and were wondering how YOU can have Alli’s buyer support on your CPG questions, then Retail Ready® IS the perfect place for you! Retail Ready® is our online course and support community for producers who are looking to increase their sales THIS year. Click here for our quickstart enrollment so that you can learn more and get started TODAY!
247. The Story Behind Alli’s Buyer Perspective
246. Alli's Important Rules of Retail
245. Should I Sell My Products in a Franchise?
244. 3 Food Founder Mistakes You Might Be Making
243. How to Avoid the Most Common Food Biz Finance Pitfalls
242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow
241. How to Keep Your Cool and Adjust When SKUs Underperform
240. What Buyers Really Want from You at Trade Shows
239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
237. Kai's Transparent Take on Building Your Biz Conscientiously
236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
234. This 30 Under 30 CEO's 3 Words for Moving Forward
233. An Introvert's Guide to Expo West & Other Industry Events
232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
228. 3 Pitch Lessons from 30 Years of CPG Experience
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