Let's start off the new year with a simple question: do all pages need to be optimised? And really, what is the difference between an optimised and an unoptimised page?
We can't believe we've gone through three seasons of SEO Unfiltered without having addressed these very simple questions. Well, today we are going to answer them once and for all.
Whether you're new to digital marketing or have been plugging away at your own SEO for a while now, this may be a bit confusing, so listen to this brief episode where Genny will explain the difference between a brochure page (which doesn't necessarily have a keyword focus) and a landing page (which most certainly should have a keyword focus).
Spoiler Alert 🚨 Not all pages need to be optimised, but all pages should be created to a high standard.
Resources Mentioned in this Episode:
https://www.geekytech.co.uk/on-page-seo-best-practices/
Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.
Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.
Thanks for listening 🤓
Ep 3.8: The First Half of E-E-A-T
Ep 3.7: Core Web Vitals for Beginners
Ep 3.6: Top Google Ranking Factors to Watch out for this Year
Ep 3.5: ChatGPT One Year Later: A Look Back at AI-Generated Content
Ep 3.3: 6 Non-Techy Page Fixes to Improve Your Rankings
Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools
Ep 3.1: Taking a Closer Look at Link-Building Strategies
Ep 2.5 5 Bad Habits That Are Killing Your Online Presence
Ep 2.4: Is AI-Generated Content Ready for the World? Ft. Jo Priest
Ep 2.3: AI and the Future of Marketing with Jo Priest
Ep 2.2: Why B2B Marketers Should Care About Awareness Ads
Ep 2.1: Why It's So Hard to Produce Great Content These Days
Ep 07: Taking the UX-First Approach with Bita Jarrah
Ep 06: Your Digital Marketing Questions Answered
Ep 05: The 401 on PPC with Mohamed Amine Lakaab
Ep 04: Finding Your Keywords with Mark Hawkshaw-Burn
Ep 03: What Is Off-Page SEO & Why It Matters to Your Marketing Strategy with Jo Priest
Ep 02: Biggest Website Mistakes That Kill Your Google Rankings with Alan Mansford
Ep 01: How Can Businesses Take Control of Their Own SEO with Ben Hawkshaw-Burn
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips