In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing habits.
In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode:
Genny then discusses the bad habit of procrastinating on content creation and how it affects search engine optimization. She emphasizes the importance of publishing content regularly and how it directly affects search queries. Genny then talks about the upcoming transition to GA4 and how it will soon be the only Google Analytics tool available.
She brings in Alan, the reporting expert, to explain why Universal Analytics is being replaced and why companies need to start using GA4 before the sunset date. Genny concludes by stressing the importance of tracking web traffic and not ignoring its value.
Also featured in this episode is a cast of furry friends who had plenty to say on the subject (we did our best to edit out their input but sometimes they brought up some pretty good points):
Further Reading
Ep 2.4: Is AI-Generated Content Ready for the World?
Ep 2.3: AI and the Future of Marketing with Jo
S02 E01: Why It’s So Hard to Produce Great Content These Days
Top 5 Helpful Google Analytics 4 Setup Tips
Ep 05: The 401 on PPC with Mohamed Amine Lakaab
Sunsetting Universal Analytics: Why You Should Start Preparing for 2023
Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.
Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.
Thanks for listening 🤓
Ep 3.8: The First Half of E-E-A-T
Ep 3.7: Core Web Vitals for Beginners
Ep 3.6: Top Google Ranking Factors to Watch out for this Year
Ep 3.5: ChatGPT One Year Later: A Look Back at AI-Generated Content
Ep 3.4: To Optimise or Not to Optimise: Which Pages Need to Rank?
Ep 3.3: 6 Non-Techy Page Fixes to Improve Your Rankings
Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools
Ep 3.1: Taking a Closer Look at Link-Building Strategies
Ep 2.4: Is AI-Generated Content Ready for the World? Ft. Jo Priest
Ep 2.3: AI and the Future of Marketing with Jo Priest
Ep 2.2: Why B2B Marketers Should Care About Awareness Ads
Ep 2.1: Why It's So Hard to Produce Great Content These Days
Ep 07: Taking the UX-First Approach with Bita Jarrah
Ep 06: Your Digital Marketing Questions Answered
Ep 05: The 401 on PPC with Mohamed Amine Lakaab
Ep 04: Finding Your Keywords with Mark Hawkshaw-Burn
Ep 03: What Is Off-Page SEO & Why It Matters to Your Marketing Strategy with Jo Priest
Ep 02: Biggest Website Mistakes That Kill Your Google Rankings with Alan Mansford
Ep 01: How Can Businesses Take Control of Their Own SEO with Ben Hawkshaw-Burn
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips