Today, Genny aims to help listeners wrap their heads around core web vitals, which are key metrics used by Google to assess user experience on websites. She breaks down the three core metrics: page speed (measured by Largest Contentful Paint or LCP), interactivity (measured by Interaction to Next Paint or INP), and visual stability (measured by Cumulative Layout Shift or CLS).
Using layman's terms, Genny details what each metric measures and how it affects user experience and SEO rankings. She also offers a few insights on how to improve each metric, such as optimising images and videos, minimising redirects, and ensuring page responsiveness.
The episode emphasises the importance of user experience in website design and SEO, highlighting that Google is increasingly prioritising user-centric metrics.
Collaboration between marketers and web developers to optimise core web vitals is essential, and will ultimately enhance overall user experience.
So, if you're a beginner to technical optimisation, have a listen to this brief episode!
Check out our other episodes: https://www.geekytech.co.uk/seo-unfiltered-podcast/
Support your fellow marketing geeks! Follow us on Twitter, Facebook, and Instagram @GeekyTechGeeks for all things SEO and advertising related—and while you're at it, why not subscribe, like, and follow us on Apple Podcasts, Spotify, Stitcher, or wherever you listen to your favourite shows.
Have any questions you want answered on the show? Email us at contact@geekytech.co.uk.
Thanks for listening 🤓
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Ep 3.5: ChatGPT One Year Later: A Look Back at AI-Generated Content
Ep 3.4: To Optimise or Not to Optimise: Which Pages Need to Rank?
Ep 3.3: 6 Non-Techy Page Fixes to Improve Your Rankings
Ep 3.2: 9 Things We Wish Marketers Knew About SEO Tools
Ep 3.1: Taking a Closer Look at Link-Building Strategies
Ep 2.5 5 Bad Habits That Are Killing Your Online Presence
Ep 2.4: Is AI-Generated Content Ready for the World? Ft. Jo Priest
Ep 2.3: AI and the Future of Marketing with Jo Priest
Ep 2.2: Why B2B Marketers Should Care About Awareness Ads
Ep 2.1: Why It's So Hard to Produce Great Content These Days
Ep 07: Taking the UX-First Approach with Bita Jarrah
Ep 06: Your Digital Marketing Questions Answered
Ep 05: The 401 on PPC with Mohamed Amine Lakaab
Ep 04: Finding Your Keywords with Mark Hawkshaw-Burn
Ep 03: What Is Off-Page SEO & Why It Matters to Your Marketing Strategy with Jo Priest
Ep 02: Biggest Website Mistakes That Kill Your Google Rankings with Alan Mansford
Ep 01: How Can Businesses Take Control of Their Own SEO with Ben Hawkshaw-Burn
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