Are you running a Franken-Brand? A quick, inexpensive logo here. And then someone a few months later tries to write the brand strategy. And then another junior hire adds in graphics and you don’t even know where they came from. Suddenly, you have this brand that is cobbled together, and no one on the team is feeling compelled.
In part two of today’s Free Time crossover episode, returning guest Adam Chaloeicheep and I are diving into the four personas of clients who are ready to do brand work.
Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?
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363: 🌈 Taking a Quiet Sabbatical and Pausing the Podcasts — For Now . . .
362: Setting Creative Intentions Instead of Expectations with James McCrae
361: On Decision Engineering and Evaluating Quality instead of Outcomes with Michelle Florendo
360: 📦 Unpacking a Big Business Decision and Dissolving Related Doubts with Adrian Klaphaak
359: “You can’t give what you don’t have” — Expecting Greatness While Practicing Acceptance with Nataly Kogan
358: Crossing the Cringe Chasm when Taking Career and Creative Risks with Henna Pryor
357: Addressing the Mental Health Challenges of Doing Humanitarian Work with Dimple Dhabalia
355: Building a Brand Strategy from Scratch with Adam Chaloeicheep — Free Time Crossover (Part One)
354: How Do You “Un-Rut” Yourself? Live Show with Adrian Klaphaak
353: Pain, Purpose, and Portals—Pivoting from Massage Therapist to Coach with John O'Connor
352: “A Goal Should Not Be a Chore” — How to Set Aspirational Pull Goals with Ayelet Fishbach
351: The Ultimate Guide to Great Mentorship with Scott Jeffrey Miller
350: The Simple Yet Powerful Three-Word Phrase that Shifts My Day
349: Embracing Doubt and Going for “Good-Enough” Work with Simone Stolzoff
348: How to Experience More Everyday Awe with Dacher Keltner
347: Claim Your Bragging Rights—From Hidden Gems to Halo Effects with Lisa Bragg
346: Finding Clarity While Navigating Change with Marc Lesser
345: How Are We Holding Ourselves Back? with Adrian Klaphaak of Career Pathfinder
344: Navigating Workquakes in a Post-Career World with Bruce Feiler
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