What do a flying money emoji, a stray takeaway coffee cup, and a heart have in common? Those were the starting clues I brought to Adam Chaloeicheep and his cofounder Marisol at Together Agency before starting work on the Free Time brand—as now expressed in my latest podcast, website, and book.
This is a two-part crossover from the Free Time podcast; this episode originally aired in November 2021. We’re discussing the strategic thinking that goes into brand strategy long before the visual assets are produced, the biggest misconceptions clients have about the investment and process, and why brand is so important for a business.
More About Adam: Adam Chaloeicheep is co-founder of Together agency with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions.
He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. Together Agency is behind every big brand I have launched into the world including Pivot and Free Time.
Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?
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📝 Check out full show notes at http://pivotmethod.com/355
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363: 🌈 Taking a Quiet Sabbatical and Pausing the Podcasts — For Now . . .
362: Setting Creative Intentions Instead of Expectations with James McCrae
361: On Decision Engineering and Evaluating Quality instead of Outcomes with Michelle Florendo
360: 📦 Unpacking a Big Business Decision and Dissolving Related Doubts with Adrian Klaphaak
359: “You can’t give what you don’t have” — Expecting Greatness While Practicing Acceptance with Nataly Kogan
358: Crossing the Cringe Chasm when Taking Career and Creative Risks with Henna Pryor
357: Addressing the Mental Health Challenges of Doing Humanitarian Work with Dimple Dhabalia
356: Four Brand Personas with Adam Chaloeicheep — Free Time Crossover (Part Two)
354: How Do You “Un-Rut” Yourself? Live Show with Adrian Klaphaak
353: Pain, Purpose, and Portals—Pivoting from Massage Therapist to Coach with John O'Connor
352: “A Goal Should Not Be a Chore” — How to Set Aspirational Pull Goals with Ayelet Fishbach
351: The Ultimate Guide to Great Mentorship with Scott Jeffrey Miller
350: The Simple Yet Powerful Three-Word Phrase that Shifts My Day
349: Embracing Doubt and Going for “Good-Enough” Work with Simone Stolzoff
348: How to Experience More Everyday Awe with Dacher Keltner
347: Claim Your Bragging Rights—From Hidden Gems to Halo Effects with Lisa Bragg
346: Finding Clarity While Navigating Change with Marc Lesser
345: How Are We Holding Ourselves Back? with Adrian Klaphaak of Career Pathfinder
344: Navigating Workquakes in a Post-Career World with Bruce Feiler
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